Concept for a fictional business: Concept · fictional business
Hollis Creek Remodeling.
Reviewed on a phone and a desktop · 4 findings, costliest first · hollis-creek.example
Phone first
Message
Proof
Form
Fix first · Phone
On a phone, nobody can call you in one tap.
Top of the page: a menu, but no call button.
The number: plain text in the footer, about 5,350 px down.
What we saw
Your number appears once, as plain text in the footer, about 5,350 px down on a phone. The menu has no call button.
Why it matters
Someone comparing remodelers on a phone usually wants to call or text. If the number takes a long scroll and cannot be tapped, the next result is one tap away.
What we would change
A call button in the header that stays on screen, and every phone number as a tappable link.
Next · Message
The headline could belong to any contractor.
What we saw
“Quality Craftsmanship You Can Trust” and “Learn More”. Nothing says what you build, where you work or what to do next.
Why it matters
Visitors decide in seconds whether they are in the right place. A slogan makes them scroll to find out.
What we would change
Lead with the work and the area, for example “Kitchen and bath remodels in Westfield County”, with “Get an estimate” and your number right under it.
Then · Proof
The photos don’t tell a story.
What we saw
The same four photos appear in Services, About and the gallery, with no captions: no town, no scope, no timeline.
Why it matters
Your photos are your strongest proof. Without a story, a finished kitchen could be anyone’s.
What we would change
Caption every project: the town, what was done and how long it took. Add projects as they finish, with a review when the client agrees.
When you can · Form
The estimate form asks 11 questions before hello.
What we saw
Eleven required fields, including budget, timeline and how they heard about you, before anyone has said hello.
Why it matters
Every required field is a reason to leave, especially on a phone. Budget and timeline are easier to talk about on the first call.
What we would change
Ask for a name, a phone number or email, the town and the project in one line. The rest can wait for the call.
No website yet? You get a short plan instead: your message, the pages you need, the proof to show and how inquiries should reach you.
Yes. No payment details and no obligation. The review is yours to use, whoever makes the changes.
What exactly do you review?
Your homepage and the pages a customer passes through on the way to contacting you: the message, your services, proof of your work, how easy it is to get in touch and how it all works on a phone. Any platform: WordPress, Squarespace, Wix, Webflow, Shopify or custom-built.
Is it only about design?
No. Design is part of it, but the main question is whether the site turns visitors into inquiries: is it clear, is it trustworthy and is the next step obvious.
What do I receive, and when?
A written review by email within 3 business days: 3 to 5 findings, marked-up screenshots and the first fix we would make. If you want to talk it through, reply to the email and we set up a 20-minute call.
Do you need access to my site or analytics?
No. We review your public website the way a customer sees it. No logins and no tracking code.
I don’t have a website yet. Can I still ask?
Yes. Tick “No website yet” on the form. Instead of a review, you get a short plan: what your site needs to say, a suggested page structure and how inquiries should reach you.
Can you also make the changes?
Yes, if you want us to. After the review we can quote the fixes or a new site. Every project gets a fixed quote, and nothing starts until you approve it.
Ready when you are.
Four fields. The written review arrives within 3 business days. Free, and no call needed.
